Learn the keys to creativity and why copying and building upon others works is more widespread than you think, from the arts to technology.
Normal is to slave at a job Monday through Friday, save 10%, and repeat for 40 years. Will you even live 40 years? Even if you live, are you supposed to enjoy life right when it’s ending? You’re conditioned to accept normal based on society’s already corrupted definition of wealth, and because of it, normal itself is corrupted. Normal is modern-day slavery. Normal is condemnation to mediocrity.
The worst client is your best friend. Thank him, because when he complains about something he’s helping you correcting some problem. “Bank users, not money.” is part of Google’s mentality.
Guy Kawasaki has seen and invested in hundreds of startups, and thus has a very thorough perspective on what it takes to create one. Has a pragmatic person he, in this book, outlines a step-by-step plan on how to do it based on his vast experience.
Why read this you want quick, actionable (which you can use to take action) guidance by a innovation-focused multi-billionaire on building a successful future-oriented business; you’re ready to question your way of approaching the world of startups, business, and technology.
Many management ideas come from manufacturing. This book’s ideas result partly from the lean thinking used by Toyota in manufacturing. So, this is lean thinking applied to startup processes. We can define a startup as an institution designed to create an offer under conditions of extreme uncertainty. The goal of a startup is to figure out the right thing to build as quickly as possible.